For owners of managed IT service providers

Your MSP Grew on Referrals. Your Next 10 Clients Shouldn’t Depend on Them.

We build a client-acquisition system for your MSP: a focused landing page, researched outbound to the businesses you want to win, and paid and organic campaigns, all feeding one booking calendar.

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A conversation about fit, not a pitch deck. If it’s not a fit, we’ll say so.

Illustration: a laptop showing a week of booked intro calls

Illustration: what a week of booked intro calls looks like.

What You Get

Everything That Gets an MSP in Front of the Right Businesses

What you getWhat it does for you
A focused landing pageOne page, one service line, one kind of client: a clear reason to book a call
Researched outboundShort, personal emails to businesses you choose, each based on their own website
Paid campaignsSmall, tightly targeted search and social ads sending local businesses to your page
Organic presenceAn up-to-date LinkedIn and Google Business Profile, plus useful posts
One booking calendarEvery channel ends in the same place, so you can see what books calls
A weekly updateWhat went out, who replied, and how many calls were booked
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What We Build

The Pieces Most MSPs Are Missing

Illustration: a landing page, email, search ad and profile all feeding one booking calendar

Pick the right clients

We agree on who you want: industry, size, location and the service line you want to sell more of.

Give them one clear page

A landing page written around their problem, not your full service menu.

Start the conversation

Researched, low-volume emails to businesses that match, every one with an easy opt-out.

Show up where they look

Targeted search and social campaigns, started small and adjusted on what books calls.

Look credible when they check

LinkedIn, Google Business Profile and content that answers the questions your prospects ask.

Fill one calendar

Every channel points to the same booking link, so the measure is simple: qualified calls booked.

I Want More Qualified Calls →
Do The Math

What Is One New Managed Services Client Worth to You?

Illustrative example

Illustration: stacks of monthly invoices growing taller, topped by a calendar
25 users × $150 per user per month$3,750 MRR
× 12 months$45,000 a year
Kept for 3 years$135,000

For most MSPs, a single new managed services client pays for the whole system many times over. That’s why we measure everything in booked calls.

Illustrative example. Your numbers depend on your pricing, client size and retention.

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How It Works

Start With a Pilot. Judge It on the Calls It Books.

Rather than asking you to commit to everything at once, we start small, around one service line you want to grow.

01
Step 1

Intro call (30 minutes)

We talk about how you win clients today, which service line you want to grow, and your ideal client. If it isn’t a fit, we’ll tell you.

  • ✓Your current pipeline
  • ✓The service line to focus on
  • ✓Your ideal client profile
  • ✓Honest fit check
02
Step 2

Build

We agree the pilot in writing, then build the landing page, research the target businesses and write the outreach. You approve everything before it goes live.

  • ✓Scope and budget agreed up front
  • ✓Landing page and target list
  • ✓Messaging you sign off on
  • ✓Tracking on every channel
Start With a Pilot →
Proof

A Straight Answer on Proof

Pruthvi Kotharkar, Founder of Zero to One

We’re early in working with MSPs, so we don’t have MSP case studies or client logos to show you yet, and we won’t borrow someone else’s numbers. That’s exactly why we start with a small, clearly scoped pilot: you see the system working on your own pipeline before you commit to anything bigger.

“I’d rather earn your trust with a pilot than with a slide.”Pruthvi, Founder, Zero to One
Talk to Pruthvi →

YOUR NEXT CLIENT IS ALREADY OUT THERE. THEY JUST HAVEN’T MET YOU YET.

Find the right businesses, start the right conversations, and turn them into booked calls, without adding prospecting to your own to-do list.

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FAQs

Questions MSP Owners Ask

Do you have case studies from other MSPs?+

Not yet, and we won’t pretend otherwise. The pilot exists so you can judge the system on your own pipeline.

Will outreach make my business look spammy?+

No. We send a small number of short, researched emails a day to businesses that match the profile you agreed, each with an easy opt-out, from a properly authenticated domain. You approve the messaging first.

Why only one service line to start?+

A focused offer is easier to write a clear page for, easier to target, and easier to measure. If it works, the same system extends to your other services.

How much of my time does it need?+

The intro call, a scoping conversation, and approving the page and messaging. After that, a quick look at the weekly update, and showing up to the calls that get booked.

What does it cost?+

It depends on the channels in the pilot and any ad budget. You’ll get a clear, fixed quote after the first call, before you commit to anything.

Can you guarantee a number of meetings?+

No one can honestly guarantee that. We agree up front what counts as a qualified booked call and report it every week, so you always know exactly what you’re getting.

Where are you based?+

Zero to One is based in India and works with clients remotely. Calls are booked through the calendar at a time that suits you, in your time zone.

SEE WHETHER THIS FITS HOW YOU WIN NEW CLIENTS.

A 30-minute call about your pipeline and the service line you’d want to grow. If it’s not a fit, no problem at all.

Book My 30-Minute Call →